GOLN Airport Strategic Planning Book: The airport industry, in the recent past, has experienced a period of unprecedented growth, fueled by globalization, economic development, and an expanding middle class in many parts of the world. Despite intermittent setbacks due to economic downturns, health crises, and geopolitical tensions, the demand for air travel has exhibited a remarkably resilient upward trend. The responsibility that falls on airports to manage this growth sustainably, while maintaining a competitive edge, is enormous and multifaceted.
GOLN Airport Strategic Planning Book : Table of Contents
This book, “Airport Strategic Planning”, is written in response to the growing need for a comprehensive guide that can assist airport executives, managers, consultants, academics, and students in understanding and implementing strategic planning processes in the complex and dynamic environment of airports.
The unique challenges posed by the airport industry necessitate a specialized approach to strategic planning that extends beyond traditional business models. The purpose of this book is to delve into this industry-specific approach, focusing on how to navigate the intricate landscape of technological advancements, environmental considerations, regulatory frameworks, and market dynamics, while also developing efficient operations, robust financial systems, and a strong human resource foundation.
In crafting this book, we have sought to balance the theoretical underpinnings of strategic planning with practical applications. We discuss models and frameworks, but also case studies and examples drawn from airports around the world. By doing so, we hope to present a multidimensional view of airport strategic planning that is both rigorous and applicable.
This book does not assume extensive prior knowledge of strategic planning. It is written to be accessible to a wide audience, from those who are involved in the strategic planning of airports, such as executives and managers, to those who aim to understand the nature of strategic decision-making in this industry, such as researchers, consultants, and students.
Finally, we have endeavored to make this book as comprehensive as possible. However, given the dynamic nature of the airport industry, it is essential to continually update knowledge and strategies. It is our hope that this book will serve as a starting point for ongoing learning and exploration in the field of airport strategic planning.
We are grateful for the many people who have contributed to this book, including airport executives, industry experts, and scholars, whose insights have been invaluable. We hope you find this book useful and informative, and we welcome any feedback or suggestions.
Happy reading.
GOLN Airport Strategic Planning Book : Table of Contents
Understanding Airports
- History and Evolution of Airports
- Role of Airports in Global Connectivity
- Types and Classification of Airports
- Understanding Airport Stakeholders
Introduction to Strategic Planning
Strategic Planning for Airports
- The Need for Strategic Planning in Airports
- Strategic Planning Process for Airports
- Developing Vision and Mission Statements
Understanding the Airport Environment
- Market Analysis and Forecasting
- Technological Factors
- Legal and Regulatory Framework
- Environmental Impact and Sustainability
Strategic Decision Making
Financial Strategy for Airports
Operational Strategy for Airports
- Enhancing Operational Efficiency
- Technology in Operations Management
- Airport Security Strategy
- Crisis Management
Marketing and Branding Strategies for Airports
Strategic Planning for Human Resources
Implementation and Evaluation of Strategic Plan
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