Dynamic Pricing and Revenue Management
Dynamic Pricing and Revenue Management: The airline industry operates in a competitive and volatile market, where pricing is a critical …
GOLN Airline & Airport Marketing Management Book
GOLN Airline & Airport Marketing Management Book
Basics of Pricing in Aviation
Basics of Pricing in Aviation: The airline industry is a complex, dynamic, and highly competitive sector. One of the most …
Managing Product Life Cycle
Managing Product Life Cycle: In today’s dynamic business world, it’s vital for organizations to understand and manage the life cycle …
Developing and Launching New Services
Developing and Launching New Services: The modern-day marketplace is fiercely competitive. Whether we talk about goods or services, businesses need …
Understanding the Airline Product
Understanding the Airline Product: The airline industry has long been the backbone of global travel and commerce. From the Wright …
Case Studies: Successful Branding Strategies in Airlines
Successful Branding Strategies in Airlines: The airline industry, characterized by tight profit margins and fierce competition, relies heavily on effective …
Developing an Effective Positioning Strategy
Developing an Effective Positioning Strategy: In today’s rapidly evolving global market, companies are constantly seeking ways to differentiate themselves from …
Defining Branding and Positioning
Defining Branding and Positioning: Branding and positioning are two of the most critical aspects of marketing, playing an instrumental role …
Utilizing Analytics in Marketing Strategy: Marketing Research and Analytics in Aviation
Utilizing Analytics in Marketing Strategy: The aviation industry, with its vast complexity and global reach, requires a strategic and data-driven …
Data Sources and Collection Methods: Marketing Research and Analytics in Aviation
Data Sources and Collection Methods: The aviation industry, encompassing both commercial and non-commercial flight operations, is a multifaceted sector with …