GOLN Airline & Airport Marketing Management Book: Table of Contents

GOLN Airline & Airport Marketing Management Book: In the dynamically changing environment of the 21st century, where the world has never been more interconnected, the aviation industry has proven itself to be a vital catalyst for global business and leisure alike. This book, “Airline & Airport Marketing Management”, is a comprehensive guide that seeks to delve into the sophisticated and highly competitive world of aviation marketing. It is designed for students, professionals, industry practitioners, and anyone with an interest in understanding the strategic marketing efforts that are integral to the success of airlines and airports worldwide.

GOLN Airline & Airport Marketing Management Book: Table of Contents

The aviation sector has always been characterized by its complexity, primarily due to intricate business models, high operational costs, strict regulatory frameworks, and the constant challenge of ensuring customer satisfaction amid various uncontrollable factors. Moreover, with the emergence of digital technology and increasing environmental concerns, the industry continues to evolve at a rapid pace. In such a landscape, effective marketing plays a crucial role in enabling airlines and airports to navigate through these challenges, differentiate themselves, and thrive in the competitive market.

The aim of this book is to present an in-depth understanding of airline and airport marketing, beginning with an introduction to the aviation industry and the role of marketing within it. The book then progressively explores topics such as customer understanding, market research, branding, product development, pricing, advertising, distribution, and crisis management. A dedicated chapter on airport marketing aims to shed light on the unique challenges and opportunities in this often-overlooked area of aviation marketing.

 

Airline & Airport Marketing Management Book

 

Real-world examples and case studies are interspersed throughout the chapters to enrich the reading experience, fostering a practical understanding of the theoretical concepts. The book also anticipates future trends and the possible evolution of marketing within the aviation sector, preparing readers for what lies ahead.

Finally, the importance of sustainability in aviation marketing is addressed, reflecting the growing global awareness and concern for environmentally responsible practices. In an age where consumers are increasingly conscious of their environmental footprint, it is essential for airlines and airports to adopt and communicate sustainable practices effectively.

By consolidating academic research, industry insights, and practical examples, this book aspires to serve as a valuable resource that illuminates the fascinating world of airline and airport marketing management. We hope that this book will inspire readers to appreciate the complexities and potential of marketing in this dynamic industry, fostering a new generation of innovative and responsible marketing leaders.

Whether you’re a student studying aviation management, a professional seeking to deepen your understanding, or simply a curious reader with an interest in aviation, we hope that this book provides you with valuable insights and broadens your perspective on the role and impact of marketing in the aviation industry.

 

Airline & Airport Marketing Management Book

 

GOLN Airline & Airport Marketing Management Book: Table of Contents

Chapter 1: Introduction to Airline and Airport Marketing

Chapter 2: Understanding the Airline Customer

Chapter 3: Marketing Research and Analytics in Aviation

Chapter 4: Branding and Positioning in the Airline Industry

Chapter 5: Product Development and Management

 

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Chapter 6: Pricing Strategies in the Airline Industry

Chapter 7: Airline and Airport Advertising and Promotion

Chapter 8: Distribution Channels and Sales

Chapter 9: Airport Marketing

Chapter 10: Crisis Management and PR in Aviation Marketing

 

Airline & Airport Marketing Management Book

 

Chapter 11: Sustainability and Marketing in Aviation

Chapter 12: Future Trends in Airline and Airport Marketing

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